The Op art movement is founded on a response to the essential ingredient of creative production, namely visual perception. Special edition of multicolored Campbell’s Soup cans by Andy Warhol Foto: Jonn Leffmann, CC BY 3.0, via Wikimedia Commons These concepts influenced not just visual art but also graphic design, clothing, and a specific way of living.Īndy Warhol’s belief that “in the long term, everyone will one day be world-famous for 15 minutes” affected the celebrity status of numerous artists and their crew in the 1960s arts community. Pop art artists transformed the appearance of the painting by bringing a new type of corporate aesthetic by using imagery from popular media and found things. The movement is regarded as the most crucial period defining contemporary art because of its breakthroughs. Pop art is inextricably linked to the story of 1960s art styles, so we will start there. They altered the concept of the object, and materials, and developed the word ephemeral, which is intimately related to the developing Happening and Performance art movement. The following movements are regarded as pearls of 1960s artwork because they left nothing sacred and promoted living in a way that revolted against traditional notions. The notion of the art object, its presence, and its place were all redefined. This posed another challenge to the art world’s institutions. The Conceptual and Minimalist movements used mass-produced materials such as concrete, brick, steel, and neon to produce sculptures and installation artworks that emphasized the idea and the technique above the outcome. The growth of consumerist culture and technology saw an increase in the utilization of commercial materials in the realm of art. The 1960s artists accentuated flat surfaces, vibrancy, and hard-edge abstraction by removing the brushstrokes. Several post-painterly abstraction painters, also revolting against Abstract Expressionism artworks, erased the emotion by eliminating any evidence of the artist’s hand. Above all, 1960s artwork and its main style Pop Art aspired to revolt against the emotive drama and spirit of Abstract Expressionism.Īrtists reinforced the concept of artistic expression by utilizing imagery from popular culture, despite the expressionistic movement’s claim to represent high art.Ĭampbell’s Soup Cans (1962) by Andy Warhol, located at the Museum of Modern Art in New York City, United States Gorup de Besanez, CC BY-SA 4.0, via Wikimedia Commons Not only did the 1960s art movements embrace the new, but also rebelled against the old status quo.įor many art historians, the rebellion of the 1960s is inextricably tied to the revolutionary ideas and deeds of avant-garde groups and their artists around the turn of the 20th century.Īccording to numerous points of view, the two periods share a feeling of disruption and a fertile imagination powered by technological exuberance. The 1960s brought a new type of pop imagery and utilization of industrialized materials to art, mass-produced goods, consumerism, and the expanding impact of American pop culture, its rock n’ roll music, and burgeoning industry. 3.2 What Was a Popular 1960s Art Style?.1.1 The Rebellious Nature of 1960s Artists.
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